Nine breaks drought with rare victory in the west
Ashes helps Nine take all five cities last week -including a rare win in Perth, their best since 2012.
The Ashes on 9GEM, together with other programming, has done what so many shows on Nine could not do -give it a weekly win in Perth, the highest weekly share since August 2012.
Nine rarely won all 5 cities last week, breaking a drought in the west, where the Kerry Stokes-ruled Seven network dominates.
How close? It was a decisive 34.9% to Seven’s 26.8% in Perth. Adelaide was much closer with Nine’s 32.8% pipping Seven’s 32.1%.
The Ashes drew up to 809,000 metro viewers and gave 9GEM a winning 5.7% share.
Seven News topped the week and Dancing with the Stars was the top entertainment show.
Working Dog shows topped both 10 and ABC.
It was also the first week for a clear indication of Breakfast wars with new host Matt Shirvington against returning Karl Stefanovic and Michael Rowland. On that front Sunrise stayed victorious at 234,000 to Today‘s 179,000 and News Breakfast’s 136,000 across two channels.
7mate / 9GO! / 10 BOLD: 2.7
10 Peach / ABC Kids TV Plus: 2.5
ABC News: 1.6
SBS VICELAND: 1.4
SBS World Movies: 1.3
7flix / SBS Food: 1.1
10 Shake: 0.7
ABC ME / NITV: 0.3
SBS WorldWatch: 0.0
Nine ruled in 16-39 and 25-54 demos.
Nine led every night except Tuesday, won by Seven. ABC bettered 10 on Wednesday & Saturday.
Best brands last week were:
Nine: Nine News (838,000), Ashes Series (S1 D1: 809,000), A Current Affair (608,000) and Warnie (Sun: 524,000).
Seven: Seven News (Sun: 940,000), Dancing with the Stars (645,000), The Chase (555,000) and Home & Away (431,000).
10: Have You Been Paying Attention? (525,000), MasterChef Australia (Sun: 460,000), The Cheap Seats (360,000) and The Sunday Project (299,000).
ABC: Utopia (586,000), ABC News (555,000), Gruen (525,000) and Four Corners (486,000).
SBS: SBS World News (168,000), Paul Newman: Always on the Move (161,000), Great Coastal Railway Journeys (160,000) and Costco: Is It Really Worth It? (140,000)
Infogram supplied by Nine: